{"id":243,"date":"2022-04-09T11:31:23","date_gmt":"2022-04-09T02:31:23","guid":{"rendered":"https:\/\/brik.co.jp\/tips\/?p=243"},"modified":"2024-05-05T11:54:08","modified_gmt":"2024-05-05T02:54:08","slug":"%e3%81%93%e3%82%8c%e3%81%8b%e3%82%89%e3%81%aeseo%e3%81%ab%e3%81%af%e3%80%8ce-a-t%e3%80%8d%e3%81%8c%e9%87%8d%e8%a6%81%ef%bc%81","status":"publish","type":"post","link":"https:\/\/brik.co.jp\/tips\/243","title":{"rendered":"SEO\u3067\u91cd\u8981\u306aEAT\u3092\u89e3\u8aac\uff01\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u91cd\u8981\u306a\u8a18\u4e8b\u306e\u66f8\u304d\u65b9"},"content":{"rendered":"<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#E-A-T\">E-A-T\u3068\u306f\uff1f<\/a><ul><li><a href=\"#Expertise\">\u5c02\u9580\u6027\uff08Expertise\uff09<\/a><\/li><li><a href=\"#Authoritativeness\">\u6a29\u5a01\u6027\uff08Authoritativeness\uff09<\/a><\/li><li><a href=\"#Trustworthiness\">\u4fe1\u983c\u6027\uff08Trustworthiness\uff09<\/a><\/li><\/ul><\/li><li><a href=\"#E-A-T-2\">\u306a\u305cE-A-T\u304c\u91cd\u8981\u306a\u306e\u304b\uff1f<\/a><\/li><li><a href=\"#E-A-TWeb\">E-A-T\u3092\u7279\u306b\u610f\u8b58\u3059\u308b\u3079\u304dWeb\u30b5\u30a4\u30c8\u3068\u306f\uff1f<\/a><\/li><li><a href=\"#E-A-T-3\">E-A-T\u3078\u306e\u5bfe\u7b56\u3068\u306f\uff1f<\/a><ul><li><a href=\"#i\">\u30b8\u30e3\u30f3\u30eb\u306b\u7279\u5316\u3059\u308b<\/a><\/li><li><a href=\"#i-2\">\u4e00\u6b21\u60c5\u5831\u3092\u4f1d\u3048\u308b<\/a><\/li><li><a href=\"#i-3\">\u5c02\u9580\u77e5\u8b58\u306e\u91cf\u3068\u8cea\u3092\u9ad8\u3081\u308b<\/a><\/li><li><a href=\"#i-4\">\u8457\u8005\u30fb\u904b\u55b6\u8005\u60c5\u5831\u3092\u8a18\u8f09\u3059\u308b<\/a><\/li><li><a href=\"#i-5\">\u5f15\u7528\u30fb\u53c2\u7167\u5143\u306e\u4fe1\u983c\u6027\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b<\/a><\/li><li><a href=\"#i-6\">\u8a18\u4e8b\u3092\u5b9a\u671f\u7684\u306b\u6700\u65b0\u60c5\u5831\u3078\u3068\u66f4\u65b0\u3059\u308b<\/a><\/li><li><a href=\"#SSL\">SSL\u5316\u3059\u308b<\/a><\/li><li><a href=\"#whois\">whois\u60c5\u5831\u3092\u516c\u958b\u3059\u308b<\/a><\/li><li><a href=\"#Google\">Google\u30de\u30a4\u30d3\u30b8\u30cd\u30b9\u306e\u767b\u9332\u3092\u3059\u308b<\/a><\/li><li><a href=\"#i-7\">\u69cb\u9020\u5316\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u6d3b\u7528\u3059\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#i-8\">\u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-249\" src=\"https:\/\/brik.co.jp\/wordpress\/wp-content\/uploads\/2022\/04\/myriam-jessier-eveI7MOcSmw-unsplash.jpg\" alt=\"SEO\u3067\u91cd\u8981\u306aEAT\u3092\u89e3\u8aac\uff01\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u91cd\u8981\u306a\u8a18\u4e8b\u306e\u66f8\u304d\u65b9\" width=\"1024\" height=\"683\" srcset=\"https:\/\/brik.co.jp\/wordpress\/wp-content\/uploads\/2022\/04\/myriam-jessier-eveI7MOcSmw-unsplash.jpg 1024w, https:\/\/brik.co.jp\/wordpress\/wp-content\/uploads\/2022\/04\/myriam-jessier-eveI7MOcSmw-unsplash-600x400.jpg 600w, https:\/\/brik.co.jp\/wordpress\/wp-content\/uploads\/2022\/04\/myriam-jessier-eveI7MOcSmw-unsplash-800x534.jpg 800w, https:\/\/brik.co.jp\/wordpress\/wp-content\/uploads\/2022\/04\/myriam-jessier-eveI7MOcSmw-unsplash-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>\u8fd1\u5e74\u3001Google\u304cWeb\u30b5\u30a4\u30c8\u306e\u8a55\u4fa1\u57fa\u6e96\u306e\uff11\u3064\u3067\u3042\u308bE-A-T\u3092\u975e\u5e38\u306b\u91cd\u8981\u8996\u3057\u3066\u3044\u307e\u3059\u3002\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u91cd\u8981\u306a\u30d1\u30fc\u30c8\u3092\u5360\u3081\u308b\u8a18\u4e8b\u306e\u66f8\u304d\u65b9\u306b\u3064\u3044\u3066\u3057\u3063\u304b\u308a\u30de\u30b9\u30bf\u30fc\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3067\u306fE-A-T\u3092\u52b9\u679c\u7684\u306b\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u5bfe\u7b56\u3092\u53d6\u308c\u3070\u826f\u3044\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u672c\u8a18\u4e8b\u3067\u306f\u3001E-A-T\u306b\u95a2\u3059\u308b\u57fa\u790e\u7684\u306a\u77e5\u8b58\u304b\u3089\u5bfe\u7b56\u65b9\u6cd5\u307e\u3067\u5177\u4f53\u7684\u306b\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h2><span id=\"E-A-T\">E-A-T\u3068\u306f\uff1f<\/span><\/h2>\n<p>E-A-T\u3068\u306f\u3001Google\u304c\u516c\u5f0f\u306b\u63d0\u4f9b\u3057\u3066\u308b\u300e<a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/guidelines\/webmaster-guidelines\">\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3<\/a> \u300f\u306e\u4e2d\u306eWeb\u30b5\u30a4\u30c8\u3092\u8a55\u4fa1\u3059\u308b\u9805\u76ee\u306e1\u3064\u3067\u3059\u3002<\/p>\n<p>Expertise\uff08\u5c02\u9580\u6027\uff09\u3001Authoritativeness\uff08\u6a29\u5a01\u6027\uff09\u3001 Trustworthiness\uff08\u4fe1\u983c\u6027\uff09\u306e3\u3064\u306e\u8a00\u8449\u306e\u982d\u6587\u5b57\u3067\u3001E-A-T\u3068\u3044\u3046\u8a00\u8449\u306f\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u30fb\u4fe1\u983c\u6027\u3092\u610f\u8b58\u3057\u3066\u30b5\u30a4\u30c8\u3092\u4f5c\u308b\u3053\u3068\u3067\u3001Google\u304b\u3089\u306e\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306e\u8a55\u4fa1\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u691c\u7d22\u9806\u4f4d\u306e\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3067\u306f\u3001\u305d\u308c\u305e\u308c\u306e\u9805\u76ee\u306b\u3064\u3044\u3066\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"Expertise\">\u5c02\u9580\u6027\uff08Expertise\uff09<\/span><\/h3>\n<p>\u5c02\u9580\u6027\u3068\u306f\u3001Web\u30b5\u30a4\u30c8\u304c\u4f55\u3089\u304b\u306e\u5c02\u9580\u6027\u306b\u7279\u5316\u3057\u3066\u3044\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u5c02\u9580\u6027\u306e\u9ad8\u3044Web\u30b5\u30a4\u30c8\u3092\u69cb\u7bc9\u3057\u60c5\u5831\u767a\u4fe1\u3092\u7d9a\u3051\u308b\u3053\u3068\u3067\u3001\u6a29\u5a01\u6027\u3084\u4fe1\u983c\u6027\u306e\u7372\u5f97\u306b\u7e4b\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3001E-A-T\u306e\u4e2d\u3067\u6700\u3082\u91cd\u8981\u306a\u89b3\u70b9\u3068\u3082\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u5b9f\u969b\u3001\u96d1\u8a18\u7684\u306a\u5185\u5bb9\u306eWeb\u30b5\u30a4\u30c8\u3088\u308a\u30821\u3064\u306e\u5206\u91ce\u3084\u5185\u5bb9\u306b\u7279\u5316\u3057\u305fWeb\u30b5\u30a4\u30c8\u306e\u65b9\u304c\u3001Google\u306b\u9ad8\u304f\u8a55\u4fa1\u3055\u308c\u308b\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3><span id=\"Authoritativeness\">\u6a29\u5a01\u6027\uff08Authoritativeness\uff09<\/span><\/h3>\n<p>\u6a29\u5a01\u6027\u3068\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5185\u5bb9\u306b\u52a0\u3048\u3066\u300c\u8ab0\u304c\u8a00\u3063\u3066\u3044\u308b\u306e\u304b\u300d\u3092\u91cd\u8996\u3059\u308b\u3082\u306e\u3067\u3059\u3002<br \/>\n\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u5c02\u9580\u7684\u3067\u3042\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u305d\u306e\u3053\u3068\u304c\u7b2c\u4e09\u8005\u304b\u3089\u3082\u8a55\u4fa1\u3055\u308c\u3066\u3044\u308b\u72b6\u614b\u304c\u6a29\u5a01\u6027\u306e\u3042\u308b\u72b6\u614b\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u30b5\u30a4\u30c8\u904b\u55b6\u306e\u671f\u9593\u3084\u5b9f\u7e3e\u3001\u88ab\u30ea\u30f3\u30af\u306e\u6570\u3084\u5206\u6563\u6027\u3001\u8a00\u53ca\u6570\u306e\u6570\u306a\u3069\u3067\u3082\u8a55\u4fa1\u3055\u308c\u307e\u3059\u3002\u3088\u3063\u3066\u3001Web\u30b5\u30a4\u30c8\u3068\u3057\u3066\u6a29\u5a01\u6027\u304c\u8a55\u4fa1\u3055\u308c\u308b\u306b\u306f\u3001\u9577\u671f\u7684\u306a\u8a08\u753b\u3092\u7acb\u3066\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3><span id=\"Trustworthiness\">\u4fe1\u983c\u6027\uff08Trustworthiness\uff09<\/span><\/h3>\n<p>\u4fe1\u983c\u6027\u306e\u89b3\u70b9\u3067\u306f\u3001\u300c\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066Web\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u904b\u55b6\u8005\u304c\u4fe1\u983c\u3067\u304d\u308b\u304b\u300d\u3068\u3044\u3046\u70b9\u304c\u8a55\u4fa1\u3055\u308c\u307e\u3059\u3002\u4fe1\u983c\u6027\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u3001\u30b5\u30a4\u30c8\u5185\u3067\u904b\u55b6\u8005\u60c5\u5831\u3084\u4f01\u696d\u60c5\u5831\u3092\u660e\u78ba\u306b\u8a18\u8f09\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u95a2\u3057\u3066\u306f\u3001\u7dcf\u52d9\u7701\u3084\u539a\u751f\u52b4\u50cd\u7701\u306a\u3069\u306e\u516c\u7684\u6a5f\u95a2\u3084\u5404\u5206\u91ce\u306e\u5c02\u9580\u5bb6\u306e\u60c5\u5831\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u3068Google\u4e21\u65b9\u304b\u3089\u306e\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2><span id=\"E-A-T-2\">\u306a\u305cE-A-T\u304c\u91cd\u8981\u306a\u306e\u304b\uff1f<\/span><\/h2>\n<p>\u30ba\u30d0\u30ea\u3001E-A-T\u3092\u9ad8\u3081\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001Google\u3067\u306e\u691c\u7d22\u9806\u4f4d\u3092\u4e0a\u3052\u3089\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u304b\u3089\u3067\u3059\u3002\u5b9f\u306fE-A-T\u306fGoogle\u304c\u5b9a\u3081\u308b\u8a55\u4fa1\u8ef8\u3067\u3042\u308b\u4e00\u65b9\u3001\u660e\u78ba\u306bE-A-T\u3092\u6e2c\u5b9a\u3059\u308b\u30b9\u30b3\u30a2\u3068\u3044\u3046\u3082\u306e\u304c\u5b58\u5728\u3057\u307e\u305b\u3093\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u73fe\u5728\u306eSEO\u306f\u826f\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u9ad8\u9806\u4f4d\u306b\u306a\u308b\u50be\u5411\u304c\u3042\u308b\u305f\u3081\u3001E-A-T\u306e\u8a55\u4fa1\u304c\u691c\u7d22\u9806\u4f4d\u3068\u5bc6\u63a5\u306b\u7d50\u3073\u3064\u3044\u3066\u3044\u308b\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u3088\u3063\u3066\u3001E-A-T\u3092\u610f\u8b58\u3057\u305f\u8cea\u306e\u826f\u3044Web\u30b5\u30a4\u30c8\u4f5c\u308a\u3092\u3057\u3066\u3044\u304f\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n<h2><span id=\"E-A-TWeb\">E-A-T\u3092\u7279\u306b\u610f\u8b58\u3059\u308b\u3079\u304dWeb\u30b5\u30a4\u30c8\u3068\u306f\uff1f<\/span><\/h2>\n<p>E-A-T\u304c\u3088\u308a\u91cd\u8981\u8996\u3055\u308c\u308b\u306e\u304c\u3001YMYL\u3068\u3044\u3046\u9818\u57df\u306b\u5f53\u3066\u306f\u307e\u308bWeb\u30b5\u30a4\u30c8\u3067\u3059\u3002<\/p>\n<p>YMYL\u3068\u306f\u3001\u201dYour Money or Your 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\/>\n\u30fb\u4eba\u7a2e\u3001\u5b97\u6559\u3001\u30b8\u30a7\u30f3\u30c0\u30fc<br \/>\n\u30fb\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\u3001\u6804\u990a<br 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id=\"E-A-T-3\">E-A-T\u3078\u306e\u5bfe\u7b56\u3068\u306f\uff1f<\/span><\/h2>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-773\" src=\"https:\/\/brik.co.jp\/wordpress\/wp-content\/uploads\/2022\/04\/jeshoots-com-pUAM5hPaCRI-unsplash-1.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/brik.co.jp\/wordpress\/wp-content\/uploads\/2022\/04\/jeshoots-com-pUAM5hPaCRI-unsplash-1.jpg 1024w, https:\/\/brik.co.jp\/wordpress\/wp-content\/uploads\/2022\/04\/jeshoots-com-pUAM5hPaCRI-unsplash-1-600x400.jpg 600w, https:\/\/brik.co.jp\/wordpress\/wp-content\/uploads\/2022\/04\/jeshoots-com-pUAM5hPaCRI-unsplash-1-800x534.jpg 800w, https:\/\/brik.co.jp\/wordpress\/wp-content\/uploads\/2022\/04\/jeshoots-com-pUAM5hPaCRI-unsplash-1-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" 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id=\"i-2\">\u4e00\u6b21\u60c5\u5831\u3092\u4f1d\u3048\u308b<\/span><\/h3>\n<p>\u4e00\u6b21\u60c5\u5831\u3068\u306f\u3001\u81ea\u8eab\u3067\u8abf\u67fb\u30fb\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u3084\u7d4c\u9a13\u306b\u57fa\u3065\u3044\u305f\u60c5\u5831\u306e\u3053\u3068\u3067\u3059\u3002\u4e00\u6b21\u60c5\u5831\u3092\u63b2\u8f09\u3067\u304d\u308bWeb\u30b5\u30a4\u30c8\u306f\u3001\u305d\u306e\u30b8\u30e3\u30f3\u30eb\u3084\u30c6\u30fc\u30de\u306b\u7cbe\u901a\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u610f\u5473\u3059\u308b\u305f\u3081\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u5b89\u5fc3\u611f\u3092\u4e0e\u3048\u308b\u3060\u3051\u3067\u306a\u304f\u3001Google\u304b\u3089\u3082\u9ad8\u3044\u8a55\u4fa1\u3092\u7372\u5f97\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u63b2\u8f09\u3084\u5f15\u7528\u3092\u3057\u305f\u3044\u60c5\u5831\u304c\u3042\u308b\u5834\u5408\u306f\u3001\u516c\u7684\u6a5f\u95a2\u3084\u5c02\u9580\u5bb6\u3001\u4f01\u696d\u306a\u3069\u304c\u516c\u8868\u3057\u3066\u3044\u308b\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3059\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002\u306a\u304a\u3001\u5f15\u7528\u306e\u5834\u5408\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u30b5\u30a4\u30c8\u3067\u3082\u5fc5\u305a\u51fa\u5178\u306e\u660e\u8a18\u3092\u5fd8\u308c\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3><span 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